Zyntra is built for genuine connection — people sharing real moments,
ideas, and conversations with care. These guidelines describe what is
and isn’t allowed, how we handle violations, and how you can help keep
the community healthy. They complement our
Terms of Service and
Privacy Policy.
1. Respect each other
Disagreement is fine. Cruelty is not.
No personal attacks, threats, stalking, or doxxing (sharing someone’s private details to encourage harm).
No targeted insults based on identity — including gender, race, religion, caste, sexual orientation, disability, or nationality.
No coordinated pile-ons against individuals.
Sustained or severe harassment leads to warnings, cooldowns, and longer suspensions; repeat offenders risk losing access to the platform.
2. Keep it real — no spam, scams, or manipulation
No mass-unsolicited messages, chain messages, or copy-paste promotions across many users.
No phishing, fake giveaways, “investment opportunities”, or crypto / get-rich-quick scams.
No artificial engagement — bot followers, like farms, vote rigging, or paid amplification of inauthentic content.
Commercial promotions are allowed only with clear disclosure and within the limits we set.
No coordinated inauthentic behaviour — running fake accounts to manipulate conversations or hide identity.
3. No hate
No dehumanising content that attacks people based on protected characteristics.
No slurs, hate symbols, or hateful stereotypes used to demean.
No promotion or incitement of violence against any group.
Severe hate-speech violations may be removed and acted upon on the first offence.
4. Age-appropriate content
No sexually explicit content, including pornography, nudity, or content intended to be sexually arousing. This applies everywhere on Zyntra — public posts, profiles, comments, and direct messages.
No solicitation, sex-for-money, or escorting offers.
No sharing of intimate images of another person without their consent (sometimes called NCII or “revenge porn”). This results in immediate removal and account action.
Mature themes — relationships, identity, art, lifestyle — may be discussed thoughtfully and respectfully, but stay non-explicit.
Zero tolerance. Any sexual or exploitative content involving a minor results in immediate account suspension, content preservation for evidence, and a report to the appropriate authorities (NCMEC and the Indian Cyber Crime Coordination Centre).
What “limited reach” means
Some borderline content — suggestive imagery or themes that fall short
of explicit — isn’t removed outright, but is automatically shown to
fewer people. You’ll see a notice on your post when this applies, with
an option to edit. Editing the post to better fit the rules above
usually restores normal reach. Repeated borderline posts can lead to
cooldowns and account action.
5. Violence and graphic content
No content that depicts or glorifies real-world violence, gore, severe injury, or death intended to shock or distress.
No content promoting, organising, or recruiting for terrorism, violent extremism, or organised criminal groups.
No credible threats of violence against specific people, places, or groups — these are reported to law enforcement in line with applicable law.
News, educational, and documentary context may be permitted with appropriate framing — graphic imagery posted purely for shock value is not.
Fictional depictions (clearly labelled — film clips, gaming, art) are allowed, but they must not promote or instruct real-world violence.
6. Safety first — self-harm and dangerous acts
No content that promotes, glorifies, or instructs others in suicide, self-harm, or eating disorders.
No instructions for dangerous activities — weapons, explosives, drug manufacture, or serious crimes.
You can talk about your recovery, ask for help, and share resources. That is welcomed.
If you or someone you know is struggling, please reach out:
iCALL (India) — +91 9152987821
Vandrevala Foundation (India, 24x7) — 1860-2662-345
AASRA (India, 24x7) — +91 9820466726
7. Everything else
Our reasons cover most of what tends to go wrong, but you’ll find an
“Other” option in every report flow. Use it for anything that feels
wrong and doesn’t fit cleanly into another category — please add a short
description so our team can act quickly.
8. Intellectual property
Don’t post content you don’t own or don’t have permission to share — including copyrighted images, music, videos, and text.
If you believe someone has infringed your IP, contact our Grievance Officer with details: the work, why you own it, and where the infringing content lives.
Repeated infringement leads to account suspension and termination.
9. Privacy of others
Don’t share another person’s private information — phone numbers, addresses, ID documents, financial details, location.
Don’t post photos or videos of recognisable people without their consent.
Don’t out anyone’s identity, orientation, health condition, or any sensitive personal trait against their will.
10. Authentic identity
Don’t impersonate real people or organisations.
Don’t use AI-generated content (deepfakes, fabricated quotes, synthetic voices) to deceive others. Creative or clearly-labelled use is fine.
One account per person. Multiple accounts intended to abuse, evade bans, or coordinate manipulation are not allowed.
11. Children’s safety
Zyntra is an 18+ platform. You must be 18 or older to use the Service.
If you find an account that appears to belong to a minor, or any content that endangers a minor, report it immediately.
We cooperate fully with law enforcement on any matter involving the safety of minors.
12. How violations are handled
We use a combination of automated detection, user reports, and human
review. Actions are proportionate to the severity and the user’s history.
Severity
First offence
Repeat or pattern
Low (e.g., spam, mild “other”)
Content hidden, warning
Cooldown on posting/messaging
Medium (e.g., one-off harassment, borderline content in public feeds)
Content removed, short cooldown
Suspension
High (e.g., hate speech, sustained harassment, promotion of self-harm)
Content removed, suspension
Extended suspension; continued violations may lead to account closure
Critical (e.g., CSAM, credible threats, NCII)
Immediate suspension and legal escalation
We may also reduce visibility of borderline content (showing it to fewer
people), require captcha or attestation challenges on suspicious
activity, and rate-limit accounts that abuse the platform.
13. Block users yourself
You don’t have to wait for us to act. If another user is bothering you —
even if their behaviour doesn’t clearly violate these guidelines — you
can block them immediately:
Open the user’s profile.
Tap the menu and choose Block.
Once blocked, that user can no longer:
Send you messages or message requests.
View your profile, posts, or comments.
Follow you, friend-request you, tag you, or react to your content.
See you in search results or suggestions.
Blocking is private — the other user is not notified.
You can unblock anyone at any time from
Settings → Privacy → Blocked accounts, where you can
also see and manage your full block list.
Blocking is independent of reporting. You can block someone, report
them, or both — and you can do either even if the other person hasn’t
broken any rule.
14. How to report
Long-press a post, comment, or message and choose Report.
Pick the reason that best matches the violation.
If none fit, choose Other and add a short description.
We acknowledge complaints within 24 hours and aim to
resolve them within 15 days, in line with Rule 3(2) of
the IT Rules, 2021. Content depicting nudity, sexual acts, or
impersonation is acted upon within 24 hours of a valid
complaint.
15. Appeals
If we have taken action against your content or account and you believe
it was a mistake, you can appeal:
Use the in-app appeal flow shown alongside the action, or
If you remain unsatisfied with our Grievance Officer’s decision, you may
approach the Grievance Appellate Committee established
under the IT (Intermediary Guidelines and Digital Media Ethics Code)
Amendment Rules, 2022.